Product Design | Digital UX/UI | E-Commerce
My Role
I work to implement Lower Funnel enhancements by partnering with Product Managers and Technology team members in an Agile Scrum environment. I implement all design stages from initial discovery and immersion research, to developing the experience strategy, as well as executing on prototypes and hifi designs to hand-off to developers.
Process
Project Briefing
Research + Strategy
Competitive Analysis
User Flows
LoFi Wires
HiFi Wires
User Testing
Design Iterations
Design Review
Annotations
Handoff
Key Tools
Sketch
InVision
Confluence
Baymard Institute
Usertesting.com
Keynote
Select Projects
Account Creation During Checkout
Wine Ring Integration
Digital Payments
Account Onboarding
SKU Limits
Gifting 3.0
Online Gift Card Redemption
Project Summaries
Account Creation During Checkout
Prompting users to register for an account during the checkout flow
Account Onboarding
Creating a more engaging onboarding experience designed to capture personalization and preference information following initial account creation
Wine Ring Integration
Exploring innovative ways to integrate Wine Ring (AI recommendation tool) into the web experience to create personalized shopping experiences for loyalty members and guest customers
SKU Limits
Limiting purchase quantities of highly allocated and fine and rare products by implementing a max quantity feature and messaging strategy
Offering third party payment options such as Apple Pay and PayPal to create flexibility, increase conversion rates, and improve checkout efficiency
Digital Payments
Improving the overall online gifting experience and expanding gift features available to users
Gifting 3.0
Online Gift Card Redemption
Designing a seamless and simplified experience that allows users to redeem gift cards on web and app, as well as save gift cards to their account for future use
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